Author Archives: Maxine Stirling

As PPC advertising has become much more mainstream in the world of online advertising, it can seem that more and more keywords are becoming saturated. This can be true at times, but there has never been a better time to run an effective Google AdWords campaign. All you need to know is a few tips. Here are four that you won't want to forget when you start up your next AdWords campaign. Continue reading →

When it comes to managing a Google AdWords campaign, you should consider a few strategies if you want to get the biggest return on your time. In the following article, we will talk about a few simple but effective pay per click strategies that you can use in your Google AdWords campaign. Continue reading →

In the world of PPC (pay per click) advertising campaigns, it is becoming increasingly more difficult to stand out in a crowd. As more and more people move to this effective online advertising forum, many marketplaces are becoming increasingly competitive and cutthroat. But don't worry – implementing the following three bid management techniques will help put you back on top. Continue reading →