Author Archives: Hugh Roberts

Sales development is the act of educating a agent in the act of sales. Sales, which can be done individually or as part of a team, is where a person sells a merchandise or service to a customer. It is often thought that selling is the same as marketing but there is a distinct difference – marketing exists to promote a item by making it attractive to a prospective customer and, through this, may by default generate a sale. On the other hand, a sales agent actively communicates with a prospective customer, showing specifically how their goods or service can assist the customer by providing them tailored data. The best sales agent is someone who works in conjunction with their customer and works to answer the customer's needs and goals with the merchandise or service to be sold. Continue reading →