Author Archives: Hajj Isa

Google started off asking everyone to add authorship to their web pages. It was a way to help progress the search results and help legitimize them. Google would rewards those who would add authorship to their pages. Yet, it didn\'t seem to do the trick as Google had wanted it to. Over the years, they had contemplated leaving the entire idea behind and moving towards something that was better, but they continued along. This was until after two years, when they realized it was best to shut down the entire idea and stop forcing people to do something that wasn\'t working out. Continue reading →

Looking to generate more clicks through Facebook? Try creating a Facebook ad to see how many people make their way towards your website. You\'d be surprised at the amount of traffic you can generate by creating one simple chart. There are a lot of people who do not realize the potential that Facebook holds when it comes to finding clients. It does take a bit of time for you to create an ad and to market it, but once you do that then you can essentially reach thousands of people. Continue reading →

Have you been thinking about whether or not the advertising results that you have had on Google are actually the best that are achievable. Google certainly has, and because of their continuing desire to improve the way that ads are delivered, they have made significant changes that are coming into play. Continue reading →

Entrepreneurs who are interested in establishing their presence online for their small business can do so with ease with Yahoo Stores. Yahoo relaunched its E-Commerce platform with an updated interface to help business owners easily sell their products and/or services through the Internet. With the ability to connect through social media, search engines, email, and other avenues on the Internet this creates an opportunity for business owners to cement themselves online in a short amount of time. Continue reading →

Global mobile display advertising has more than doubled as growth outperforms other formats. According to an IAB report, this growth was fueled by a 124 % increase in ad revenue and 92% in search ads. The continued growth of advertising revenue in 2013 almost doubled the previous year to reach 19.3 billion as reported by IHS Technology and The Interactive Advertising Bureau. In 2012 the total was 10.1 billion and the surge of 92% was driven by an increase of 92.1% in mobile search ads and 123.4% from mobile display ad revenue. Ad revenue from messaging grew by 19.4%, but the leading segment remains search ads at $9.5 billion, which is 48.9% of the total with display ads closing in at 41.5%, $8 billion. Continue reading →

Adomic, a provider of mobile analytics, recently released its Q2 report on the top mobile advertisers in the United Sates. The company named Progressive Insurance as the top mobile advertisers with, with Microsoft at number and another big company, Amazon, coming in at number nine. Continue reading →

One of the most ingenuitive forms of marketing that has come out in recent years is retargeting. This cookie-based technology actually is able to track what people have been searching for on the web, and then show relevant ads based upon their activity on the Internet. An example of this would be visiting Amazon.com, looking at cameras, and then going to another website and seeing an advertisement for the product that you were just considering. There are advantages and disadvantages to this particular type of marketing that we will now discuss, as well as why mobile retargeting is so successful. Continue reading →

We are all aware that Google continuously updates their algorithms, and each update keeps online business owners wondering how it could affect their sales. Before, Google loves external and internal links – but it has been proven to be of no value today. Continue reading →

A new, intriguing and useful mobile app catches on with consumers more than almost anything else. These days, people cannot go without their mobile phones, and they are constantly downloading and using apps both at home and on the go. Continue reading →

When you are able to fully utilize the power of a press release in order to alert people to your company, or products that you have to offer, you will truly see that it\'s one of the best ways to gain a significant amount of traffic and customers through the syndication of a press release. Most people are intimidated in the sense that they do not know how to make a press release, nor do they know how to properly submit one to get adequate traffic. By using a press release syndication network, you can allow these companies to submit them for you, or even write them, so that you can benefit from the traffic that they can provide. Here\'s a quick overview of what to expect with press release syndication in 2014 and how it can take your business to a higher level of profitability. Continue reading →