In every exhibition, there are sure to have a lot of competing businesses trying to attract the most clients. If your company is one of the participants, you need to outstand your competitors. To accomplish that, you need impressive exhibition design for your booth. In your identical-sized stall, you should make it attractive so clients can easily see your site.
Because exhibits typically offer participants a few meters of space, you must design your space in a way to make it shine out. Bear in mind that in an expo, you will appear like every other booth because you are exhibiting your business along with every other in the same market. You are competing against them for the same clients so besides your price and service, you must compete against them for notice.
For instance, your business is photography services and you are participating in a wedding fair. There will definitely be other wedding photographers who will be participating too. A discreet design may backfire on you. What you need is to stand out and shine. Visitors should easily distinguish you from the rest of the group. They need to see your best works immediately to capture their interest. Show some of your best photographs on huge frames.
There are two elements that can make your booth shine out in an expo, namely, the market you wish to reach out to and the business you present. In styling your booth, make it relevant to your company by showing the nature of your business in the display. It should likewise appeal to your target clients.
In the same example, expo-goers in a wedding expo will surely be looking for suppliers for their wedding, which include photography services. They are likely to hire the one who can best reflect the motif they like with the best price. And although each visitor has their own likes, the common motif that they are searching for is love. They are likely to go to the photography booth that has a romantic theme in its display.
Make your photo albums available to those who wish to see them. Also, have one of your best audio-video presentations shown on a screen if you also offer videography services to give visitors an idea of the style of your work.
