Most people when they start out on the internet, they think that the more flashy, beautiful, and interactive their site is, the more traffic it will generate. The reality however is, the simple sites, void of flash components and too many things bogging down the load time, are the ones that generate money. Beautiful sites win awards but as they say, ugly sites make money and generate tremendous traffic.
Hiring a search engine marketing company should be your first step. You will gain valuable insight as well as setting your site up for SEO right off the bat. The search engine experts know what works and what doesn't. They know what to do to put your site on the map. This step can not only save you valuable time and prevent frustration in building a site and having no traffic to it at all. The only trick you need to learn is figuring out which search engine marketing company has the best record of generating traffic from their SEM efforts.
The other thing about Search engine marketing companies is they do all the hard work of keeping up with the latest algorithms of search engine spiders, building your back links (set it and go?), and with them doing all the hard work (tedious work) you are free to build your business, create new products, or set up more pages. In some cases you can recycle an optimized mini site template for several products and you can focus your investment into off page marketing efforts. Many of these Search engine marketing companies employ other companies that do some of the heavy lifting such as writing article submissions, blurbs, and even automating social bookmarking site submissions and more.
You could very well learn to do all of this yourself and the only investment for much of it would be your time, but isn't your time worth a lot? It simply makes more sense to have a company that knows their business to market your site right, pay them a small fee for their services, then spend YOUR time building new businesses, new sites to promote, and of course spending time with your family. You can outsource just about everything you need to do, and when it comes to something as vitally important to your businesses well being like search engine marketing, traffic, and sales, it just pays to let those with all the years of experience and resources do the hard part for you.
