In 2005, when China's auto market at the time of blowout, Volkswagen lost market dominance; and after two years to recapture the championship adorn in Volkswagen, the complete downward spiral in the automobile market is now the present, but contrarian departing, full of self-confidence for the future .
GM is looked frontwards to to be returned this year as the world's automotive development, "second" of Volkswagen, with China, Russia and other arising markets deep surprise branches, are a step nearer to become the world's automotive development "leader" of the target.
The first sales of the household market is still the chair may be incapable to rendezvous the appetite of Volkswagen, the vintage competitor General Motors, Toyota Motor are in problem when, Volkswagen one time afresh force the Chinese market.
China in the mass of the "2018 Strategy", in the 2009 to 2010, Volkswagen's VW emblem, Audi and Skoda emblems emblem will be market demand, the balance being the introduction of 10 new forms in the next 10 years, not less than 4 new forms in China's listed.
Volkswagen China Vahland, head and CEO, said: "Volkswagen in 2007 by the year 2010 of 2.4 billion euros financial endeavour arrange has not modified, though now the circumstances is not clear. Our objective is to have in 2018, the number of dealers in China from the prevailing 1000 to 2000 the development will be enough to warranty that our sales goals. "
In 2009 is now the third month, the 2018 Volkswagen strategies to commence to take position, on two days in the past, advertised that FAW-Volkswagen is equipped with the most superior mass DSG transmission registered Teng step, this is the first time DSG gearbox conveying on in the in the household models. From Shanghai Volkswagen, said basis with the Long Yat 1.4TSI motor will in addition be in April of this year's Shanghai auto present debut, and the first itemising in the first half of this year. Will be the most superior technical knowledge to the Chinese market, Volkswagen 2018 This is an valued part of the strategy.
Volkswagen was so many value to the Chinese market, chiefly because of China's market procedure in Volkswagen's stream status. 2008, public motor vehicle sales in China to realise more than 1.02 million, surpassed the one million objective, exemplifying an advance of 12.5 out of 100 year-on-year, China has become the mass market in the world's second greatest market, and its greatest market – Germany in the household sales of 1.06 million for the two weighed against to 40,000 short. Currently, sales in China of more than one million GM motor vehicles and public enterprises, only two last year, GM marketed several than 70,000.
"China will shortly become public in the world's biggest lone market, even more than the mass dwelling market of Germany." Vahland said. In the international market, the public aim is to proceed after the Toyota; while in China, desire to proceed after the general public this year. In Vahland, this is inescapable in alignment to accomplish the goal.
"In fact, for the financial crisis, we do not know how long it will continue in the end. The goal of the strategy in 2018, one of them is a doubling of sales, this does not mean we will achieve sales in 2018 to double, perhaps we will advance, it might be possible later in 2012. The most important thing is we have a direction, to our partners, to our employees a very clear objective, so that they know how to do it. "Vahland said.
From the public's confidence in the Chinese economy and China's auto market to improve long-term trend in the expectations and judgments, "economic expert analysis from 2008 to 2010 after a temporary slowdown, China's GDP growth will return to stability rapid growth track. "Vahland said.
Full of uncertainty but the market and economic environment is a general problem to be faced. At the same time, the public is faced with the automotive industry and other competitors in the Chinese market for their "boss" status challenges.
"We are completely adept in the 5 years to accomplish the two million sales aim of the year." GM China Wale, leader and general supervisor of the newspapers early in April conveyed the view. The time to come to that aim previous than the general public a full ten-year scheme broadcast by limitation the time span of five years.
It is described that GM has been accelerated in the mystery of the newest expertise, the introduction of powertrain. "GM will extend to insert the world's premier motor and transmission, in specific, turbocharged motor, six-speed gearbox, as well as keeping the world's premier motor technology." Wale said.
At present, the widespread and well liked in the Chinese market has been the large-scale competitors with the public, the general in China has furthermore shown powerful development, and has frequently asserted that Kevin E. Wale, GM's enterprise is in China with partners, through junction projects operators recognized that this enterprise form continues unchanged, all the liquidity in China would not be the influence of a decrease of U.S. headquarters.
Competitors to catch up is the mass in the Chinese market one of the challenges to face, on the other hand, Volkswagen in China, the market competitiveness of the products distribution of slightly less than, the industry believes that, compared with competitors, the general public in China market, the lack of new models and the relative lack of competitiveness of the public to achieve the greatest impediment to the planning of the Decade.
Last year, the general public in the in the household market busted through the one million sales mark. However, it is not arduous to find the quintessence of the in the household market in the mass client market, the Jetta and Santana, respectively, accounted for sales of FAW – Volkswagen and Shanghai Volkswagen marketed a total of 40.55% and 41.4%. In augmentation to these two brand label labels, embracing fast-teng, teng step, POLO, Long Yi, Polaris, as well as all remnant of Skoda types frail competitiveness.
The public need to quickly resolve the lack of new models of the reality competition, otherwise, or will have an impact on the achievement of the general public in the 2018 plan to double sales. Analyzed the industry.
