The other day a person asked me a very important question. The guy was looking to establish a joint venture partnership with other fellows, he had found on article directories but he was a bit confused because on article directories you can find all sorts of people and not all of them are worth dealing with. So, this article is the response to his question how to find suitable partners on article directories.
That's correct – when there are so many different kinds on people on article directories, you need to find a way to filter the reliable guys from the unreliable ones. I myself have developed a whole filtering system and one of the first rules is about the vibes I get from the other person – are the vibes good or bad? Also, are they looking for a long-term cooperation or not?
Long-term cooperation is what interests me. I don't look for short relationships because I hate when we are together for a few weeks and then everything is over. Long-term cooperation is what matters for me most. Besides, I always dig to see if the people, who I am considering as potential partners have experience – i.e. if they have had past partnerships and if they did – how was it? I sometimes even get in touch with former partners of the people I am interested in doing business with.
A couple of weeks ago I was contacted by a very well-know marketer. He wanted me to be an affiliate manager for him. The first thing I did after our first conversation was over was to contact an acquaintance I knew had worked with him in the past. My acquaintance told me many things about my potential partner and this information was more than useful to me.
The other thing to look for is, "How do they market to their customers?" Jump on their list. How do they communicate with their list? Do you get a good feel by the way they send out emails and write and so forth.
Also, I can offer one more idea. Well, maybe it goes too far but if you want to make a reliable test, become a customer of your potential partner. The experience as a customer is valuable because it tells you a lot about the people whom you are dealing with.
A clever way to judge JV's conversion potential is to join their affiliate program. This test will show you how many people you can forward to their website and how many of them make a purchase. Become an affiliate of them and you will know if their product is a best-seller or not.
