Have you been thinking about whether or not the advertising results that you have had on Google are actually the best that are achievable. Google certainly has, and because of their continuing desire to improve the way that ads are delivered, they have made significant changes that are coming into play.
AdAge Reports Confidence – According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
Google\'s Ad Network – In the beginning, the ad network that Google provided was strictly through Adwords and Adsense. You can place ads that would show up either on major well-known websites, or on smaller websites created by those trying to earn money through placing ads on their site or blog.
As AdAge reports, by working with several other firms, Google is literally revamping the entire cookie system. Instead of a cookie being deposited into your browser, which is how they are able to track what you are looking for, especially with retargeting, this new system should improve upon the results that you have using a new system that is even better.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
If you have ever thought about using mobile advertising in a way to expand your ability to target potential buyers, Google is beginning to expand with other companies encroaching upon their territory by finding new and improved ways of targeting customers. Many reports have shown that Google has actually approached a number of different companies to test a new and improved ad targeting technology. It\'s able to utilize the applications on a mobile phone using the cookies that they have to generate better results.
