One of the most ingenuitive forms of marketing that has come out in recent years is retargeting. This cookie-based technology actually is able to track what people have been searching for on the web, and then show relevant ads based upon their activity on the Internet. An example of this would be visiting Amazon.com, looking at cameras, and then going to another website and seeing an advertisement for the product that you were just considering. There are advantages and disadvantages to this particular type of marketing that we will now discuss, as well as why mobile retargeting is so successful.
Recent Studies On Retargeted News Feed Ads
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
Good News For AdRoll
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
The idea that mobile advertising is getting more popular as many people thinking how to capitalize on this trend. However, before you start thinking that this is going to lead to additional sales, it really does depend upon what you are selling. You have to look at the products that are selling the best, and what the actual CTR and ads actually were. If you could have all of this information to make a logical decision, you could decide whether or not mobile retargeted news feed ads were a good choice for you.
