Does Google Favor Videos In The Search Engines? Understanding Video Marketing

by John Musa

We are all aware that Google continuously updates their algorithms, and each update keeps online business owners wondering how it could affect their sales. Before, Google loves external and internal links – but it has been proven to be of no value today.

So the short answer is Google doesn\'t favor videos as they must have the text tags and descriptions in order to be ranked at all. However, you\'re naturally going to employ this tactic, and this is where the true results come into play. You see, Google does actually favor videos, as they are usually highlighted at the top of search results in many cases. Not all search results are going to have an accompanying video, but the ones that do are going to be at the top.

Videos – it has been found out that the percentage of websites ranking higher in search engines have hundreds, possibly thousands of videos posted on their blog, website and other video directories. These videos are now known to generate a good amount of traffic, improve SERPs, not to mention can also increase visitor engagement and sales altogether.

Lastly, most of the video sharing sites were not affected by their recent changes and updates. Google has been trying to remove those websites that have low quality content on their websites. Therefore, they have been changing their algorithms so that they can only rank those sites that have quality content. However, the video sharing sites have never been affected and this shows that Google favors videos.

A lot of people notice that it seems to be able to get videos to rank high in search engine results. While this large search engine doesn\'t always favor videos, there are a couple of circumstances where you can almost get a guaranteed first page ranking for your terms.

If you put videos on your own website, it can help your ranking too. First, a mix of video, articles, and pictures can give your visitors a variety of content. That might help you gather more visitors who stay on your site longer. Google tends to consider the time that people stay on your site, so that can actually help your ranking too! If you are frustrated trying to get articles to rank, why not try some videos?

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