It is important to have very skilled stylists in the salon but you must also make sure that the services you offer are those that would really satisfy the customers and would encourage new ones to come. The following are some ideas that would be helpful.
Beauty treatments take time, and for many customers, time is already rushed due to work and family commitments. If you can offer more than just haircuts, hair styling and coloring services, then your customers will be most appreciative. For instance, offer waxing services so that people can have eyebrows shaped and facial hair removed. Another option is to offer manicures and pedicures. If customers can book an appointment that covers all of their beauty and grooming needs, they will definitely see this as a huge benefit that your business offers.
Expect that many of your customers also would want to have massages. If you have these, then you could attract more people to come to your salon and spa. You do not have to make the massage service available on a daily basis. A few days in a week would do but just make sure that the massage service is also varied.
Your customers could get bored while waiting for their turn to get the service. Because of this, it would be nice if you have reading materials available for them. It would even be better if you have DirecTV installed inside the salon. A salon is a business and the wisest thing to do here is to have your corporate account in DirecTV installed by Integra Systems, which is known to be one of the best when it comes to these matters, giving your customers a pleasurable TV experience.
Refreshments should also be made available at the salon if possible. If not, you should make sure that your salon has water dispensers and coffee makers that are always available to the customers. You should also consider healthy drinks as alternatives to the usual sodas. After all, your business is for health and beauty, which is the reason why you should offer healthy refreshments for your guests.
Sometimes you can transform your spa into a theme salon. A sports themed salon might be a great option if your clientele is mostly men. For a salon mainly for women, you could opt for a Paris theme, a Hollywood theme or perhaps a garden theme. You could also host special events, such as an evening wine and cocktail event or perhaps a mother-daughter spa party evening.
