Global mobile display advertising has more than doubled as growth outperforms other formats. According to an IAB report, this growth was fueled by a 124 % increase in ad revenue and 92% in search ads. The continued growth of advertising revenue in 2013 almost doubled the previous year to reach 19.3 billion as reported by IHS Technology and The Interactive Advertising Bureau. In 2012 the total was 10.1 billion and the surge of 92% was driven by an increase of 92.1% in mobile search ads and 123.4% from mobile display ad revenue. Ad revenue from messaging grew by 19.4%, but the leading segment remains search ads at $9.5 billion, which is 48.9% of the total with display ads closing in at 41.5%, $8 billion.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Advertising has constantly been change as time has gone on and this is one of those changes which are going to render offline marketing increasingly obsolete. It is important to note that offline marketing and general Internet marketing still rule the roost when it comes to advertising budgets around the world. Mobile ads are making a difference and putting a dent into these other avenues, but they are still royalty when it comes to leading the pack.
The report that was released recently by Interactive Advertising Bureau demonstrates the growth that is occurring. There is nothing more important than the bottom line for businesses and this is the road to go for those who want to continually see success.
There is big money at stake these days when it comes to advertising budgets. Everyone is looking to tweak their approaches to get the most out of their campaigns. Some have resorted to the virtual world to start seeing results, while others are pursuing mobile ads.
Mobile ad revenues according to the Interactive Advertising Bureau have doubled over the past year which is significant growth. This demonstrates the potential for mobile ads to become the core part of most companies\' marketing plans. There is still room for more development as time goes on. While, this growth has been tremendous, it is important to note the growth is just a little toddler at the moment. In the grand scheme of things, most marketing budgets are still pouring funds into other sections including the Internet and offline marketing.
