New food products depend heavily on their taste, as well as their packaging as this is important. When deciding what type of packaging is to be used, there are a lot of options that can be considered.
The first step is to consider the material you will be using for your product. There are many options to consider such as glass, aluminum, cardboard and thermoplastic. Each type of packaging has its advantages, and the material you choose often depends on what you are selling.
Liquid provide can make good use of using aluminum, glass or thermoplastic packaging for example, and these can all be recycled. Thermoplastics and aluminum known for their light weight nature can save you money on shipping costs which is a considerable amount of expense. Something to consider is the fragile nature of glass as they easily break.
A good option for non-liquid products is to use cardboard or thermoplastic or a combination of the two materials. With the help of a thermoforming company, all your needs for custom packaging solutions are answered. Thermoplastic packaging is important as it prevents food from spoiler for a long period of time. It is also known to be very versatile allowing to be designed in any shape. You may want to make thermoplastic bottle or thermoplastic trays along with blister packs and clamshell packages to hold your product.
Aside from the basic design of the product packaging, you also need to think about the label design. You need a label that will attract attention to your product, particularly if this is a new product to the market. After all, newer products typically don\'t have the prime placement that more established brands receive at grocery stores and food retailers. So you need a design that truly captures the attention of the food shopper. Of course, this label or package design also must include nutritional information and the proper barcode for the product.
Product name plays an important role during packaging since it can determine whether or not consumers will buy your product. Simplicity is often well received and the same can be said with product name and description. Labels and packaging can make use of a graphic design firm to create a cool name for your product. With that in mind, a combination of great design and great taste is an ingredient to success which is what usually attracts first-time buyers.
