A unique outlook is the first quality of excellent trade show booths. Other qualities of excellent stands are affordability, simplicity and being interactive. Simple stands are normally more effective than the complicated ones. The more interactive a booth is, the higher the number of people who will visit it.
The audience will be the people who are attending a particular trade show. Some of these people will be interested in one's product while some will not be interested. With good marketing, it will be possible to make many people to like one's product. Good marketing involves displaying one's products in an attractive way.
An interactive stall is the one designed with total consideration of the professions of potential customers. A potential customer can be a successful farmer, a hardworking businessmen or even a student with big dreams. If most potential customers will be farmers, agricultural themes must feature. Agricultural themes include themes on organic farming, genetic farming, exotic animal breeds and hybrid animals. If a huge percentage of potential customers will be university students, themes having educational information must feature. Educational information can be information on theoretical aspects such as philosophies and history of agriculture.
To make more people to visit one's show booth, one should organize interactive tests and games for the audience. A prize should be offered to a person who wins a particular test or game. The questions asked in a particular test should be questions which are easy to people in the target audience. Games and tests will make the marketing activity to have some fun instead of being only about promoting a particular good or service.
A unique stall will automatically stand out. To have a highly unique stall, there has to be a lot brainstorming. Brainstorming can be personal brainstorming or group brainstorming. Group brainstorming needs to involve every person who will be involved in selling the service or good in question. Ideas resulting from brainstorming must not be copied ideas. Copied ideas will derail any selling activity while original ideas will increase profits.
Pictures, illustrations and messages used should all be original and simple. A simple illustration will be understood within seconds while a complex illustration can at times not be understood. A simple original message will stick to the minds of potential customers.
The stall owner should strive to make his stall to have all the desired attributes. Such a marketer should also strive to know different aspects of the product he is to market so that he is in a better position to educate others. The tests and interesting games to be used will be designed by the stall owner.
Excellent trade show booths give excellent results. Such results will only be possible if unique themes are used and the promoting activity focuses entirely on the target audience. Themes to be used should not only be unique but must also be relevant.
