If ranking high on top search engines is the ultimate objective of an online business, it makes sense to incorporate SEO (Search Engine Optimization) elements in the navigation design of a webpage. This is because search engines, particularly the organic ones, have a distinct set of programs in ranking websites.
But before we move to the elements of Search Engine Optimization, it is important to talk about the two types of search engines: organic and paid. The distinction between the two can be best explained by looking at the search engine result pages (SERPs).
Those sites that are marked with "Sponsored Link" are submitted to a paid search engine. In contrary, the results with unpaid listings are obviously generated from organic search engines. Online businesses choose the organic search engines because they want to get rid of issues relating to hard selling.
Going back to the main topic, we now determine what the right SEO elements are. First off, SEO can be divided into two main parts: on-page and off page optimization.
On-page optimization (meta tags, website URL, internal linking) refers to web content optimization. Once web developers are done with optimization of web content, web developers pay attention to backlinks or the diverse routes that help in bringing volumes of traffic to your website.
Domain names are also included in the elements of Search Engine Optimization. Domain names are also included in the elements of Search Engine Optimization. Domain names should sound like brand names. They have to be compelling to be easily recognized from its rivals. In buying a domain name, make sure that it has a clear record – meaning it is not blacklisted due to fraud issues – and has relevant weight link.
Then, always bear in mind that keywords matter. Search engines use unique software called spider that "crawl" from one webpage to another. It collects key phrases that hold important meanings to every website. The compiled keywords are then placed on search engine's listing of directories.
Lastly, remember that content is crucial in ranking high on an organic search engine. Search engines love websites with unique and quality content. Spice it up with the right keywords to ensure that both the spider and the visitors are certain about the concept of your website.
