If you want to turn more visitors into customers, you have to gain their trust because they buy your product. However, going online and bragging about your product will not help the situation. As a suggestion, you should get raving reviews from your current customers and pass them along to your potential customers so that they will have an indication of how happy they are. There are a lot of good products that are overlooked because they lack credibility in the format of testimonials. In the following article we shall be discussing a few effective tips to help you extract positive testimonials from your customers.
Make sure you're having different kind of testimonials for different products/services. If your site offers multiple products and services having different target audiences, you'll need to arrange your testimonials accordingly. This situation applies to a broader market with multiple offerings. This scenario is quite common, and what we frequently see are many pages with different products mixed with services. The important thing is to be clear about which testimonials belong to which product or service offering. The impact will be greater when people are reading about a product and the testimonial is right there for them to see.
Remember that testimonials are more effective along with a picture. You really can add a lot to the social proof aspect by including a nice photo of the customer with the testimonial. There have been surveys done which prove that having a picture with testimonial made a huge difference to the way people perceive it. You'll find that most customers will be agreeable to the request for a photo, but not all will.
Last but not the least; remember that when you're collecting testimonials, they should be from similar people. You'll create a much greater impact if your audience actually is able to identify with the people in the testimonials. It's just human nature that people react more positively when that bond is created, and they'll be more likely to buy from you. That feeling of comfort will translate into less sales resistance, and you know what that means.
All in all, from the above article we come to understand that getting valid testimonials from your customers isn't really that difficult. We think you see how easy this can be, and it's just a few simple actions you need to take. It will take time to get a substantial number, but it's just a matter of time and you'll have plenty of them.
