Choosing a business name can be a challenge for anyone to figure out because not only do you want to get something that represents your company, but it also has to be unique enough to separate yourself from your competitors. There are some important things to consider when making these changes so you are going to be happy with your business short term and long term.
When make a decision on your company name and how you want to brand you have to realize that more than like you are going to have some changes in your business and what it looks like today will not be the case in probably a decade from now. As you learn you will make so many more changes with your philosophy, direction of your business, products you may have, or services that you are offering.
So being that you will probably make some changes to appeal to the audience of your product I suggest you look or a more general name that can be universal in meaning no matter what changes you make. You want to do this in the same manner a lot of other companies have evolved like big names such as eBay or McDonalds.
In order to help build this brand you are going to have to make a story that sticks with your clients to help them associate whatever message you want to get across to the consumer in order for him to realize that you fulfill his needs. It will then be something where subconsciously they associate you with fulfilling their desires that only your product can give.
What makes stories so special is that it will give a human feel to your business and not just a cold building with machines. People want to know who you are and what makes you tick like a friend instead of what your mission statement is.
There are countless examples of companies using stories to establish who they are and what we should know about them. We see this with commercials and it goes all the way back to proverbs or parables that we remember and pass along to our children. So they have a way to stick.
The final step after you have picked out a name is to declare it legally through the government. You start by setting up an LLC and then trademarking the name if it is unique enough through the United States Trademark and Patent Office. This is in order to protect you legally in case anyone tries to steal or copy your brand.
Now that you have figured it all out you should start brainstorming names and write them down so you don't forget them. This can be a great way for you to start a solid business.
